Schloss Urstein, Meierei, Schlossallee 3, 5412 Puch - Salzburg, Austria
contact@siliconcastles.com

SILICON CASTLES

We accelerate innovation.

Acceleration

Transforming ideas into IP & scaleable products. Leading growth from initial opportunities to global success. Mentoring and educating talents to become top-class performers.

Our Diamonds

Startups supported and developed by Silicon Castles through acceleration programs.

Startup Executive Academy

A program to accelerate your business with hands-on sessions from pricing to investment proposal taught by a world-class faculty.

Biosphere Lab

A regional initiative that develops the potential of „UNESCO Biosphere Park“ regions with specifically tailored technologies from local innovators in Design Thinking Workshops.

ABOUT US

We are 
Technology Business Architects

Silicon Castles is a Strategic Business Accelerator for technology intellectual property (IP) licensing businesses.

What we do

We focus on European Diamonds: Technology startups with a unique business idea, scalable technology and outstanding intellectual property – the key to global success.  
We invest in early-stage startups with a great team, a promising idea, and innovative technology – we like pain killers, not vitamins.
We help Diamonds to form a strong IP portfolio – protect ideas and file the right patents.
We support global business development with our own global sales team – identify the target market and get the first deal.
We assist with the creation of a legal framework for licensing businesses – from the NDA to the licensing agreement.
We coach Diamonds during their scale-up phase in various areas, such as marketing, strategic teaming and executive coaching.
We provide access to a global network in all major technology hotspots in Europe, the US and Asia – leverage the global Silicon Castles network.

Our network

Silicon Castles is operating a global network with access to hotspots in Europe (Berlin, Munich, Amsterdam, Barcelona, London, etc.), the United States (Silicon Valley, San Francisco, Seattle, Los Angeles, Boston, New York etc.) and Asia (Tokyo, Beijing, Shenzhen, Hongkong, Seoul, Singapore, Mumbai etc.).

Acceleration

Our acceleration programs transform ideas, lead growth, mentor and educate talents & teams.

Telling Your Story & Building Your Brand

Developing a clear marketing and brand strategy is as essential as the financial forecasts and product roadmaps. By using basic building blocks such as a company mission, vision and positioning statement and combining it with a strong company story, clarity and context are povided and a powerful message is created.
This strategic marketing program helps teams to develop brand strategy and corporate narratives. This program is led by Catherine Ogilvie, whose extensive experience brings alignment, focus and a clear direction to the marketing strategy and to business development, the product, and recruitment functions. 

Global Sales Team

Knowing your customers is easy, gaining access to them is difficult, but closing a big deal is tough and requires a sales team that can explain the customer benefits and show how the product will create an opportunity or solve a problem. After the initial technology and/or product readiness, a startup must focus on landing the first big deal. Small deals are not sufficient, investors want to see real customers with growing revenues and are willing to invest in a professional sales organization. Silicon Castles provides a dedicated Global Sales Team (GST) with over 100 years of combined experience in technology sales in Europe, the US, China, Korea, and Japan whose network includes large, potential customers.

Silicon Castles Global Network 

A great network that includes major technology players can be the key to success for startups. However, building a global network is time-consuming, so startup executives spend a lot of time on trade shows, startup events and industry meetings to get to know the right people.
Silicon Castles developed a global network that connects major players in the technology business and supports startups by introducing them to relevant target partners, customers or individuals. We have strategic relationships with global investment  organizations including Silicon Valley venture capital firms, global family offices, and corporate venture organizations worldwide.

The Art of Deal-Making

Investors want to see real licensing agreements, rather than a Letter of Intent or a Memorandum of Understanding. Licensing agreements represent the bedrock of a successful startup, but fail to realize their potential without the right structure and scheme in place. This prevents companies from growing. Deploying an international licensing scheme that is in accordance with accepted licensing practices allows startups to fine-tune their engine, gather momentum and secure successive deals. David Kinsella, General Counsel of Silicon Castles, and Andreas Spechtler, also a lawyer by profession, have developed a program to ensure that startups generate solid revenues based on waterproof contracts.

People Development Program 

To harvest creativity, innovation, and employee motivation, and to prevent the loss of key people and know-how, it is essential to rethink the organizational and cultural structure and to align the company’s strategy with the people-side and the culture to secure continuous growth. The long-term results are the retention of key people, the continuous attraction of new talents, the personal development of employees, organic growth, sustainable innovation, and success.
With Dr. Petra Meyer’s expertise in teaming and driving growth, we designed a program that starts with a compact analysis and helps founders understand the management approaches from the organizational- and the people-perspective. The program supports the individual implementation of organizational learning to steer sustainable growth and harvest success.

Innovation Confidence Program 

Startups are required to be innovative to develop their product, stay on top of the competition and win and keep customers. The success of a startup is driven by their innovation power. This is why the innovation process should be of high importance inside a startup. Unfortunately, startups often lack the time and the confidence to drive innovation.  Companies need to build an ideation-friendly ecosystem, that includes a culture of empathy and trust to foster disruptive thinking, psychological safety that enables your teams‘ ability to ideate and trust to build meaningful relationships with coworkers, clients, and partners.
For thsi program, led by Professor Thomas Grundnigg, we use Design Thinking to moderate and manage the initial idea creation process that leads to future product development. 

Our Diamonds

Selected Silicon Castles Diamonds

Diamonds are technology startups with a unique business idea, scalable technology and outstanding IP.
Their products are not incremental innovations that are just quick fixes or add features to existing products.
Diamonds represent real stand-alone solutions that solve problems and create value worldwide.
Diamonds are global players.

Startup Executive Academy

The Startup Executive Academy (SEA) is an international and exclusive five-day Go-to-Market program for early-stage (seed, A or B phase) startup founders and executives to accelerate their business and inspire growth. The SEA takes place every summer at the historic Castle of Urstein in Salzburg, Austria and aims to equip the participants with the necessary skill set to overcome startup-specific challenges.

Learn more
SESSIONS

The highly practical, hands-on Go-to-Market sessions cover topics such as pricing, sales, venture capital, leadership, investment 
proposal, negotiation and legal matters.

FACULTY

The program is led by Prof. Baba Shiv from the Stanford Graduate School of Business. The faculty body includes executives and former leaders of global technology companies like Porsche, Dolby, Huawei, and Sony. 

SEA CIRCLE

The SEA Circle is the Alumni network of former SEA participants and enables continuous learning. SEA Circle members can share their experiences on success and failure and receive advice from peers. Members meet annually at the SEA for a one-day training.

OUTCOME

The participants leave the SEA with new ideas, knowledge and feedback that they gathered during the sessions and the one-on-ones with faculty members and peers. They can immediately use this input to accelerate their business and take their company to the next level.

Our Team

Andreas Spechtler

Founder & CEO

Pascal Levensohn

Senior Strategic Advisor

Catherine Ogilvie

Senior Marketing Advisor

Bianca Magnus

Acceleration Manager

Laura Egger

Acceleration Manager

Eva-Maria Schitter

Acceleration Manager

David Kinsella

General Counsel

Dr. Petra Meyer

Senior Advisor for Strategic Team Development

Thomas Grundnigg

Senior Advisor Innovation Confidence Program

Zeynep Demirbilek

President of the SEA CIRCLE
CEO of ServiceClub

Thomas Weiss

Senior Technology Advisor