This was the Startup Executive Academy 2020 Online
The Startup Executive Academy (SEA), designed as an international week-long Go-to-Market program for early-stage (seed, A or B phase) technology startup executives and founders, has been taking place annually since 2017 in Salzburg, Austria.
Due to the Covid-19 pandemic, we were forced to reinvent the SEA, so in the past months, we transformed it into a three-month online Go-to-Market program that took place in three stages. Nevertheless, the aim of the academy remained unchanged; to enable startups to accelerate their business by providing highly relevant and practical input that’s delivered by a world-class faculty from academia and business, led by Prof. Baba Shiv from the Stanford Graduate School of Business.
In total, 21 executives and founders from Austria, Germany, Jordan, Sweden and USA participated in this year’s SEA20 Online.
Here is an overview of what happened in the three stages of the SEA20 Online:
Participants met for their online business challenge assessment together with experts from our world-class network to evaluate current challenges in their startups.
In the second stage, participants met for weekly live sessions led by our world-class faculty on topics such as Business Model & Strategy, Value Proposition, Story Telling, Pricing, Negotiation, Sales and Investment. Beyond that, participants met for weekly group work sessions supported by mentors in order to prepare for the live sessions. At the end, all participants, faculty, mentors and our alumni from the SEA Circle network met for the SEA Circle Day.
The SEA20 Online program was concluded by the post-SEA20 Online assessment in which participants and selected SEA faculty members draw conclusions from the key learnings of the last weeks and defined the next steps for the startup.
The highly practical, hands-on Go-to-Market sessions cover topics such as business model & strategy, value proposition, story telling, pricing, negotiation, sales and investment.
Alongside the sessions, the participants work on their startup’s challenges by completing e.g. the BMC, the Sales Canvas and the Investment Memorandum Canvas.
The program is led by Prof. Baba Shiv from the Stanford Graduate School of Business. The faculty body includes executives and former leaders of global companies like Dolby, Sony, PWC, McKinsey, Napster, and Deutsche Telekom. Participants have the opportunity to meet experts from different fields in 1:1 meetings to discuss the current challenges of their startups.
During the lectures, the 1:1 Online Sessions with faculty members and the regular exchanges with their peers, the participants develop ideas, gather knowledge, and collect feedback.
They can immediately use this input to accelerate their business and take their company to the next level.
The SEA CIRCLE is the Alumni network of former SEA participants and enables continuous learning through regular SEA CIRCLE Sessions. In these sessions, participants get input from the SEA faculty on currently important startup topics, they can share their experiences on success and failure and receive advice from peers.
Here’s what our participants of the SEA20 Online say about the program:
The Startup Executive Academy was a unique and intense experience
where top executives, professors and investors shared years worth of learning into a short period of time. It gave me and my business the know-how I needed to reach our next key milestones. I really enjoyed the balance between the more academic lessons and the learning-by-doing with the weekly homework. I’m also very thankful for the one-on-one office hours sessions where I could exchange and get support for my startup trajectory and current challenges.
I can highly recommend the Startup Executive Academy to all startup leaders who look into accelerating their learnings, and building a powerful international network.
CEO POMMINE AB,
The Startup Executive Academy 2020 was very well organised and structured in the online format despite the challenging COVID situation. Qualified lecturers from business and academia made the 4 weeks very informative, inspiring and at the same time a great added value for our future development. Questions about current challenges and problems that one has to face are discussed in open space among the participating start-ups and the individual sessions and answered in a solution-oriented way. The SEA thrives on the exchange between the international participants as well as the international experts. As a graduate, the Startup Executive Academy 2020 was a real success for me personally and for our startup. Recommendable!
Co-Founder solbytech gmbh,
The SEA drips with highly distilled entrepreneurial spirit,
guiding young startups through the most crucial topics of their journey, with the knowledge and wisdom of experts of their respective domains. Startups gain first-class access to market wisdom and are able to connect with fellow startups. Knowledge sharing is deeply ingrained into the program. The lessons are outstanding and the knowledge and insights you get to avoid common problems are priceless.
CTO VIABIRDS Technologies GmbH,
The SEA20 was perhaps one of the most challenging programs I had the pleasure to experience so far in the startup world.
The tightly packed and very interactive schedule combined with top-class faculty offered me and my company the possibility to not just question everything, but also to work on actionable solutions during the one on one sessions. Having access to world-class leaders on such a personal level is unique. Everybody wants a network like this one. Proud to be part of it!
CCO & Co-Founder ImageBiopsy Lab GmbH,
Review of previous years
Get trained by top professors and experienced executives.
Meet passionate founders, global industry experts and top investors.
Become a member of the SEA Circle –
a world class startup network.
Here’s what SEA participants from previous years say:
„I’ve never participated in a program where top executives of corporations, Silicon Valley VCs and Stanford professors get together to share not only their knowledge and expertise with us but also insights that are hard to access from the outside. I hold an MBA in Strategic Management but the SEA provides a totally different, tailor-made experience. The fantastic international peers turn into your friends, mentors, advisors, and supporters. I recommend the SEA to startup leaders who seek to move to another level, gain practical knowledge and build a powerful network.“
„I was blown away by Prof. Baba Shiv and the intensity of the Startup Executive Academy program. I have received so much new input that changed my mind and helped me to gain a different view on many aspects of my company. Our group of participants was really international and this gave me very interesting insights on how to grow globally. After the Academy, I was invited to give a lecture for a Stanford executive program which was the first step to expand my business in the US. I can highly recommend the Startup Executive Academy.“
„The Startup Executive Academy was very good, both the lectures as well as the curriculum. I already attended at similar programs of top US business schools and would like to congratulate for this great curriculum and very competent faculty. I was able to learn again and can recommend this Startup Executive Academy in Europe!“
London, United Kingdom
The SEA was an intense but incredibly encouraging experience. Insights from top executives, investors and professors have proven to be a real catalyst for the development of my business and myself. Working on your business model is, in theory, not hard, but in practice slight nuances in your decision-making can have a huge impact in sharpening your product vision, reaching your target group, telling your products‘ story and cutting the deals in sales. Getting a better understanding of these nuances through inspiring talks, intense discussions and insights with the vastly experienced faculty and my international peers made me humble and thankful. It’s great to be part of this family!